O

livia Cosmetics began its operations in 1982 with the key aim of developing a local brand, in order to introduce locally produced cosmetics to a market of international quality using high-grade imported materials.

In 1982, Olivia launched a massive publicity campaign to market the brand, including a video showcasing 100 of the most beautiful women in the world. Olivia’s factory setup and an interview with a reputable beautician were also highlighted.

Olivia also brought on board a professional cosmetologist to develop formulae for new products, suitable for the climatic conditions of Pakistan and its people.

Tapping into a nascent market with great potential, Olivia was rapidly able to create a strong presence. Bleach creams, depilatory creams, make up sticks, body lotions, talcum powders and hair dyes are part of the brand’s product range, which were subsequently introduced.

As Olivia embraces new challenges and climbs to greater heights, it is guided by its rich and textured history.