Olivia believes strongly in being a good corporate citizen and giving back to the community. Amongst Olivia’s top priorities is education.

The Maskatiya family has several business concerns, one of them being Olivia Cosmetics. All businesses started by the family have been aware of their social responsibilities and to contribute to society in a proper and professional manner, a family trust by the name of Maskatiya Charitable Trust was formed in 2003. The former Chairman of the Board of Olivia Cosmetics who is retiring full time in January 2009 has taken over the management and governance of the Trust.

The primary aim of the Trust is to educate as many poor children as possible so that one day they have the opportunity to compete with the privileged children of society.

The Trust has adopted a few Government schools located in the poor localities of Karachi where over 3000 children are currently being educated free of charge and its target is to reach 10,000 students by the end of 2011.

The Maskatiya Charitable Trust has also built a building covering 10,000 square feet of construction for the administration and management of the Trust and currently has approximately 200 employees. For further details regarding the Maskatiya Charitable Trust.
Visit its website: www.mct.org.pk