An event called “Olivia Beauty World” was celebrated at large and small malls across Pakistan. At the main malls there were free make-overs, free samples and selfie contests sponsored by Olivia. There was also a Lucky Draw with grand prizes of Rs. 100,000, Rs. 50,000 and Rs. 25,000 in all 3 cities.
At smaller malls there were similar activities like make-overs and free sample distribution. Mall activities took place in Karachi, Islamabad and Lahore.